Effective communication is important to get employees and contractors working line and positive safety culture. Still, trying to engage your employees on new safety initiatives through security speech is not easy. How we communicate safety impact whether people will accept or reject messages our security.
The main objective of the safety speech is to encourage employees to take security seriously and to change behavior. But how do you motivate behavior change in the workplace speech?
According to the book, “It starts with each”, by Simon Sinek, it is because a lot of speeches are written from the ‘outside in’. They talk about what the company does and how. For example: We make great vehicle performance (whatever) that you get to A to B in style and comfort (how)
But most hires forget “why” .. And “why” is it concerns the purpose of your core. It provides an emotional connection with information. And that’s what motivates your employees -. And customer
For example, Apple would say something like, “Everything we do challenges the status quo (why), challenge the status quo by making beautifully designed products (whatever). That are easy the use of (how) “
The right infrastructure security speech from the inside out, you need three steps:
- Explain why Why does your business? What’s the big picture? Explain why the company’s role in the universe is important. If there be no more, what would people miss? How do you make life your customers benefit from your products / services? Why is security important? How does security fit into the company?
- explain the situation (what) -. Explain what’s been happening and why this can no longer continue
- provide clear expectations (how) – Bring out the solution and outline a clear destination. Explain the new rules of the games and what each one is expected to do and how the new behavior will be measured.
It is also important to write the speech using a variety of techniques to help viewers easily understand information, as well as having an emotional connection to the content. Use word pictures when you describe the information and tell stories when you can.
By connecting with the audience on an emotional level first, you can then get the audience to understand the reasons for the change. In fact, studies have found that by starting with a meeting or presentation with positive data, you will increase the ability of people to think about solutions and be open to change.