Effective communication is important to get employees and contractors working line and positive safety culture.
But just providing training to work safely is not always enough. How we communicate safety impact whether people will accept or reject messages our security.
The main objective of the security communication program is to change behavior. But how does a security or human resources professional attitude change towards safety or improve the way people undertake procedures?
The secret to developing a very successful program safety communications using marketing-based technology.
main marketing tactics to consider the security market include:
- Plans safety messages as a small advertising campaign -Define target audience and work out the best ways to communicate to them. For example: male workers aged 25-55 years tend to want more visual communication style
- Consistent, clear message (including hybrid) – Always promote the same standard safety messages and ensure that all departments are aligned with the message and do not send out conflicting information (eg: safety officer tells people work safely and gently, but production manager pushes the speed).
- The consequences of poor security – one of the key is to get employees to really understand the poor safety behavior puts not only their own health and safety at risk, but also the safety of co-workers. Let them know what impact this will have on their lives and their family.
- Multiple message position – This means you have the same security message or theme you repeat it in many places. It’s like the glue that holds together and technology is necessary for successful advertising.
Most safety training programs fall short when it comes to the frequency of the message. But there are many simple and cost effective ways to do this.
By getting employees to participate in a safety message in different ways (to watch it, hear it, read it), officers can better ensure that more workers get information. Consider training video that is added with the corresponding posters, email newsletter campaigns, key employee manuals and tools negotiations.
Treating safety instructions mini-marketing campaign will provide better safety performance, communication and camaraderie in the workplace.